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The Barbell Strategy for Lead-to-Cash (And Why Your CPQ Is Stuck in the Middle)
Most CPQ implementations fail the same way. Here’s a mental model for fixing it.
Mar 12
•
Andrew Rieser
Stop Riding the Rocking Horse: Why Activity Isn’t a Business Outcome
In business, there’s a lot of rocking horse work.
Mar 5
•
Andrew Rieser
February 2026
From Friction to Outcomes: What Changes When the Lifecycle Flows
February has been about friction.
Feb 26
•
Andrew Rieser
The Revenue Lifecycle Is Only as Strong as Its Handoffs
Revenue friction is one of the most common threats to growth.
Feb 19
•
Andrew Rieser
Reducing Friction in your CRM + CPQ + Sales Order Management Workstreams
Why Most Revenue Transformations Stall
Feb 12
•
Andrew Rieser
February: Reducing Friction
Why Making It Easier to do Business Will Win in 2026
Feb 2
•
Andrew Rieser
January 2026
When Vision isn't Enough
Why proof of concepts matter more than roadmaps right now
Jan 21
•
Andrew Rieser
3
Advisory - Meeting Customers Where They Are (When They’re Carrying Too Much)
Why advisory in 2026 starts with reality, not roadmaps
Jan 14
•
Andrew Rieser
2
December 2025
January: The Month of Carrying Too Much
It's time to meet customers where they are in their journey!
Dec 31, 2025
•
Andrew Rieser
Designing Revenue: What CPQ Reveals About Your Business
Most revenue problems don’t start with customers.
Dec 18, 2025
•
Andrew Rieser
Translating Undocumented Thinking into Explicit Instruction
AI Prompting & Agents needs you to be creative filling the voids of what you know vs what it understands!
Dec 10, 2025
•
Andrew Rieser
2026 Will Belong to Companies Who Fix Their Lead-to-Cash Processes
In 2026, organizations will face one of the most important transformation decisions of the decade: continue patching together disconnected revenue…
Dec 3, 2025
•
Andrew Rieser
2
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