Reimagined CPQ
Transforming ETO Quoting with Visualization and 3D Modeling
As revealed in The New CPQ Maturity Model, Configure-Price-Quote (CPQ) systems have undergone a dramatic evolution. No longer confined to basic product configuration and quoting, the latest “Reimagined CPQ” solutions unlock extraordinary possibilities—especially for Engineer-to-Order (ETO) businesses that rely on customization and flexibility to deliver value. ETO manufacturers, often constrained by the complexities of custom engineering and lengthy quoting cycles, are finding that advanced CPQ systems paired with visualization tools and 3D modeling can transform the way they operate and engage with customers.
From Configurable to Custom: CPQ Meets ETO Challenges
ETO businesses navigate a world of intricate variability, where each customer request involves unique engineering and tailored solutions. Legacy CPQ systems, while capable for standard configurations, frequently stumble when faced with the dynamic and bespoke nature of ETO. However, The New CPQ Maturity Model highlights how Reimagined CPQ solutions address these challenges with:
Composable Architectures: These enable seamless management of complex business rules and dynamic configurations, allowing ETO businesses to scale by streamlining quote-to-cash processes while maintaining accuracy.
Visualization and 3D Modeling Tools: These empower customers and sales teams to see and interact with designs in real-time, ensuring clarity and alignment.
AI-Powered Dynamic Quoting: By using AI-driven insights, businesses can deliver precise quotes for multi-line, complex projects within seconds, accelerating sales cycles and enhancing customer satisfaction.
Visualization in Action: The StormTrap Success Story
One company leading the way in this new era of CPQ is StormTrap, a leading provider of stormwater management solutions. With Mountain Point as their trusted implementation guide, StormTrap has redefined how they collaborate with customers and prospects by launching an innovative “DesignLab” solution. The DesignLab enables customers to visually design their stormwater solutions in real-time. By integrating this capability with advanced CPQ technology, StormTrap achieves:
Real-Time Collaboration: Customers can explore various design configurations, guided by visual representations that ensure mutual understanding of the solution.
Accelerated Quoting: The system dynamically generates accurate quotes based on the designs, saving time and reducing errors.
Enhanced Customer Experience: By empowering customers to co-create their solutions visually, StormTrap builds trust and strengthens relationships.
This approach exemplifies the power of Reimagined CPQ to elevate customer engagement, streamline internal workflows, and achieve faster time-to-quote.
Why ETO Leaders Should Embrace Reimagined CPQ
For ETO manufacturers, the leap to Reimagined CPQ isn’t just an operational enhancement—it’s a strategic differentiator. Customers demand faster, more personalized service, and businesses that rely on manual or monolithic CPQ systems risk being left behind. With advanced CPQ capabilities:
Sales and engineering teams collaborate seamlessly, reducing friction.
Errors and inefficiencies are minimized, improving overall productivity.
The customer journey is transformed into an interactive, engaging experience.
The Road Ahead: CPQ as a Digital Transformation Catalyst
As outlined in The New CPQ Maturity Model, Reimagined CPQ systems are not only driving efficiency but also catalyzing digital transformation. For ETO manufacturers, the integration of AI, visualization, and 3D modeling represents a significant leap forward, enabling them to deliver faster, more precise, and highly engaging experiences for their customers. With success stories like StormTrap demonstrating the potential of a DesignLab approach, the opportunity for ETO leaders is clear: invest in advanced CPQ technology to future-proof operations, delight customers, and unlock sustained growth.