The major platforms like Salesforce, ServiceNow, HubSpot, Microsoft, etc are all going agentic. They are embedding AI and agents into every corner of their ecosystems, from CRM to service to operations.
At the same time, the foundation models from OpenAI, Anthropic, Google, and Meta are evolving faster than most organizations can absorb. We have moved from quarterly innovation cycles to weekly. MCP, connectors, and tool-calling are creating the plumbing for a new era of coordination.
But the real story is not about which model or platform wins. It is about how workflows evolve.
The Platform Layer Is Settling
CRM will remain CRM. ERP will remain ERP. Databases will remain databases.
The differentiation no longer lives inside those systems. It lives in how data, decisions, and actions move across them. More on that here!
Companies are not trying to rebuild Salesforce or ServiceNow (yet). They are trying to rebuild the workflows that run through them—how sales gets prioritized, how service cases resolve, how operations respond, and how insights turn into action.
That is where the next wave of value will be created.
Agentic Workflows: The Next Operating System for Business
Agents are changing the interface between humans and systems.
Instead of people logging into five platforms to run a process, an agent can coordinate it end to end. It can pull data, analyze trends, trigger updates, and notify the right stakeholders.
The goal is not to replace the platforms but to orchestrate them. To build the connective tissue that finally makes the enterprise feel intelligent.
Once you start to design for that, the possibilities expand quickly:
Agents that synthesize customer context before meetings.
Agents that update forecasts and alert teams to slippage.
Agents that test “what-if” scenarios across systems before decisions are made.
This is not science fiction anymore. It is the natural evolution of open systems working together.
Open Beats Closed
The platforms that win will not just have the biggest install base. They will have the most open and extensible ecosystems.
Locking down data or APIs might protect short-term revenue, but it limits long-term relevance. The winners will be those that embrace interoperability and view agents as multipliers, not threats.
In an agentic world, closed systems become invisible systems.
The Real Opportunity
Every business has spent years investing in cloud platforms that run critical processes. The next decade is about unlocking them, not by rewriting but by rewiring.
Agentic workflows are how you turn platforms into living systems. They move you from dashboards to direction, from reports to results.
The companies that start now—rethinking how information flows, how actions are triggered, and how agents augment the human loop—will set the standard for what intelligent work really looks like.
Closing Thought
The platform wars are at their peak, and the workflow era is beginning.
The question is not which AI model or CRM to bet on. It is how fast you can design your business to move like an agentic system: open, orchestrated, and always learning - starting small with what’s available today and evolving it over time.